Social influence and water conservation: An agent-based approach
Abstract
Every day, consumers are exposed to advertising campaigns that attempt to influence their decisions and affect their behavior. Word-of-mouth communication-the informal channels of daily interactions among friends, relatives, coworkers, neighbors, and acquaintances-plays a much more significant role in how consumer behavior is shaped, fashion is introduced, and product reputation is built. Macrolevel simulations that include this kind of social parameter are usually limited to generalized, often simplistic assumptions. In an effort to represent the phenomenon in a semantically coherent way and model it more realistically, we developed an influence-diffusion mechanism that follows agent-based social simulation primitives. The model is realized as a multiagent software platform, which we call Dawn (for distributed agents for water simulation).
Download full text in pdf format
Published as:
I. N. Athanasiadis,
P. A. Mitkas,
Social influence and water conservation: An agent-based approach,
IEEE Computing in Science and Engineering, 7:65-70,
2005, doi:10.1109/mcse.2005.21.
You might also enjoy (View all publications)
- Learning long-term crop management strategies with CyclesGym
- Rapid turnover of sensor data to genetic evaluation for dairy cows in the cloud
- Mixing process-based and data-driven approaches in yield prediction